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UX and brand identity for products and services.

As a designer with a strong user-centric approach, my focus is to produce top-notch products by matching customers' and business needs.

During the years of experience, I’ve gained expertise in E-commerce, SaaS, EdTech, Creative and GameDev industries working in cross-functional product teams with startups and established international companies such.

As a team lead, I manage design processes and help fellow designers to reveal their potential.

Links

Website **Portfolio LinkedIn**

Contacts

[email protected] Book a call

Proficiency

Expertise

UI and visual systems. I assemble comprehensive yet flexible design systems in close collaboration with technical and marketing departments.

Product identity. I produce a speaking, catching and appealing image of a product which expresses customer values through a visual metaphor and approaches.

Skills

Cross devices UI design

Interactive UI prototyping

Product illustration

CSS / HTML

Customer interviews

User testing

Design team management

Web Analytics

Tools

Figma

Sketch

Adobe Suite

Readymag

Webflow

Framer

Proto Pie

Artboard

Blender

Processing

Notion

Miro

Product experience

AWARIO

SaaS in marketing Mar 2022—Mar 2023

Remote

Head of product design

Awario is a web-based B2B SaaS platform for marketers, brand managers, and business owners for brand monitoring.

• Reduced costs of design and front-end development by developing and launching UI systems for web-based app and promotional web resources in close sync with front-end and marketing teams
• Initiated, managed and delivered an update of product’s identity to establish cohesive and robust visual language and distinguish brand from competitors
• Was conducting interviews and user testing sessions gaining insights on customers' needs to reduce costs on and prioritize product feature development process

LogicLike app

EdTech for kids Jan 2018—Mar 2022

Hybrid

Lead UX designer

E-Learning mobile and desktop app with 2M+ worldwide customers. LogicLike is a learning course with 6200+ riddles is designed to help kids develop their logic and critical thinking.

• As a design team lead successfully launched 2 mobile apps for iOS and Android
• Increased user activation from 12% to 25% by reworking onboarding flow in mobile apps
• Developed and maintained product UI systems for mobile and web applications
• Lead development of product’s visual identity and illustration style
• Was managing design processes in a team of 4 designers

Education